Alya NaumovainDrop EngineeringDesigning a Startup’s Research Experience during a PandemicThe UX Research team at Drop is exploring shorter, more engaging formats for communicating user insights, while seeking out new ways to…5 min read·May 28, 2020----
Alya NaumovaBeyond Usability Testing: Pushing boundaries of what researchers can doResearchers are trained to think strategically. They understand decision-making behind products and where the product is going, as well as…3 min read·May 13, 2019----
Alya NaumovaHow ethnography can help advance Cannabis growingEthnography enables growth by grounding decisions in evidence and keeping product teams from going down a wrong path. I helps businesses…3 min read·May 9, 2019----
Alya NaumovainRat's NestRethinking how UX research helps to manage riskby Alya Naumova | Senior Researcher at Normative4 min read·Oct 30, 2018----